算.jpg "2014年寶潔廣告預(yù)算")
2014年寶潔廣告預(yù)算的70%將用于程序化購(gòu)買(mǎi)
根據(jù)知情人士透露，到今年年末，寶潔公司計(jì)劃將70%到75%的 廣告預(yù)算用于美國(guó)數(shù)字媒體程序化購(gòu)買(mǎi)。至今，寶潔使用程序化購(gòu)買(mǎi)方式主要受限于相對(duì)較小的測(cè)試中。據(jù)悉，寶潔去年在測(cè)試媒介上花了32億美元，其 中…
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4221,4231,4241,4251,4261,4271,4281,4291,4301,4311,4321,4331,4341,4351,4361,4371,4381,4391,4401,4411,4421,4431,4441,4451,4461,4471,4481,4491,4501,4511,4521,4531,4541,4551,4561,4571,4581,4591,4601,4611,4621,4631,4641,4651,4661,4671,4681,4691,4701,4711,4721,4731,4741,4751,4761,4771,4781,4791,4801,4811,4821,4831,4841,4851,4861,4871,4881,4891,4901,4911,4921,4931,4941,4951,4961,4971,4981,4991,5001,5011,5021,5031,5041,5051,5061,5071,5081,5091,5101,5111,5121,5131,5141,5151,5161,5171,5181,5191,5201,5211,5221,5231,5241,5251,5261,5271,5281,5291,5301,5311,5321,5331,5341,5351,5361,5371,5381,5391,5401,5411,5421,5431,5441,5451,5461,5471,5481,5491,5501,5511,5521,5531,5541,5551,5561,5571,5581,5591,5601,5611,5621,5631,5641,5651,5661,5671,5681,5691,5701,5711,5721,5731,5741,5751,5761,5771,5781,5791,5801,5811,5821,5831,5841,5851,5861,5871,5881,5891,5901,5911,5921,5931,5941,5951,5961,5971,5981,5991,6001,6011,6021,6031,6041,6051,6061,6071,6081,6091,6101,6111,6121,6131,6141,6151,6161,6171,6181,6191,6201,6211,6221,6231,6241,6251,6261,6271,6281,6291,6301,6311,6321,6331,6341,6351,6361,6371,6381,6391,6401,6411,6421,6431,6441,6451,6461,6471,6481,6491,6501,6511,6521,6531,6541,6551,6561,6571,6581,6591,6601,6611,6621,6631,6641,6651,6661,6671,6681,669
…1,6701,6711,6721,6731,674…1,6751,6761,6771,6781,6791,6801,6811,6821,6831,6841,6851,6861,6871,6881,6891,6901,6911,6921,6931,6941,6951,6961,6971,6981,6991,7001,7011,702
1703